This week, I’m sharing an approach I developed that makes it easy (or at least simple) to keep your content up-to-date and organized with a nonprofit website content audit.
Let’s say you’ve determined your website functions reasonably well and you’re not looking to conduct a major overhaul.
But wait: Your website is dynamic. And it’s your job to cultivate it so it doesn’t end up looking like this:
How do you keep everything fresh, accurate and up-to-date without losing your mind?
While it will take consistent effort, it’s not as complicated as it sounds to conduct a website content audit.
The nonprofit website content audit, step by step
Born from my own experience refreshing content on a behemoth of a website a few years ago, this process helps you map out a plan to keep your content fresh by spreading the work out over the year.
Here’s a step-by-step guide.
Start with a map
First, create an organized list of all your pages. There are a few ways to do this, but I’ve found the way that makes the most sense for my brain is to use a spreadsheet. If you’re a subscriber to my newsletter, you’ll have gotten this free template in your inbox.
Jealous? Don’t be! Get yours here.
Determine how frequently you need to review each page
Once you have a clear picture of all the spaces in your website that house content, review each one and determine how frequently you should review it to see if it needs updates.
For example, you might want to check your staff directory or your newsroom each month, but your service listings are pretty static and wouldn’t need a refresh more than once or twice a year.
Make things easy on yourself
Three tips to make the process even easier as you schedule out your content audit:
- Recruit help. Whoever is in charge of onboarding new staff or managing payroll can help you make sure your staff listing is up-to-date. Program managers should be involved with reviewing their program pages for accuracy and potential updates. Assign point-people as much as you can to help with your reviews (though, I probably don’t need to tell you, you should have final approval on actual content updates so you can ensure they align with your brand guidelines and overall strategy.)
- Schedule sensibly. Your mileage may vary, but I find it’s easier to spread out the types of pages I’m reviewing each month (so I’m not chasing down all the program managers in February and slamming the volunteer coordinator with work in July.) You don’t have to tackle all the subpages of a top-level page at one time. On a similar note, don’t jam-pack your to-do list for months when you’re busy with the annual fundraiser or launching a new campaign.
- Make your static pages as evergreen as possible. What do I mean by this? Don’t use words that will quickly date your content on static pages. For example, if you have a page that describes a service line or program, don’t include a phrase like, “Last month, 250 volunteers…” Save specifics like this for a blog post, and use generalizations or much broader terms elsewhere.
There you have it! My tried and tested method for establishing a nonprofit website content audit schedule.
Don’t forget to get your spreadsheet template here.