This month I’m blogging about values here at Collective Reach because I believe my personal identity and the “brand” of Collective Reach are rooted in these values. Working for myself means I get to define the terms by which I do business–but I think it’s important for anyone to consider and own their personal values.

To kick things off this week, here are the values I have embraced as central to my own identity and the way I do business:

two people under an umbrella - human connection
Photo by J W on Unsplash


Because we go further together, I seek to build connections: between nonprofits and freelancers, among solo communicators, and between organizations and the people who matter to their mission.

I’ve touched on this point before, but I know firsthand that working in small organizations (or for yourself) can be lonely. Through Collective Reach, it is very important to me to build meaningful relationships with my clients and colleagues, and to facilitate this environment for others, as well.

it's you, it's always been you - authenticity
Photo by Raj Eiamworakul on Unsplash


We build relationships on mutual trust and transparency.

This applies to both business integrity–being honest about what I can do and about my work–and to being myself.

Photo by Oliver Cole on Unsplash


Working for big change on small teams means taking extended journeys from our comfort zones. I believe in trying new things. I believe there is strength in vulnerability, and don’t shy away from saying, “I don’t know. Let’s find out.”

Courage also happens to be my word of the year for 2019.

the best gift is you
Photo by Dakota Corbin on Unsplash


Through all I do, I seek to be of service and share knowledge.

It’s easy to feel like there isn’t enough time in the day to give anything away for free, especially when you’re charging hourly rates (and paying for daycare). But it’s important to me to be generous with my experience, skills and whatever wisdom I’ve gained, because we’re all in this together.

There they are: the four values that guide me every day as I make decisions for myself and my business. I’d love to hear what your core values are! Tweet at me or leave a comment below and let me know what guides you and how you arrived at your values.

Not sure what your values are? Stay tuned next week for some easy ways to identify them (and why you should.)

Featured Photo by Chris Lawton on Unsplash


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