Consistency in communications has perhaps never been more valuable than it is right now. Uncertainty is the prevailing influence over how we feel, the decisions we (individually and as a society) make, and the connections we either work to sustain or allow to languish. Consistency has always been an important factor for communicators to prioritize…
This week, I’m sharing an approach I developed that makes it easy (or at least simple) to keep your content up-to-date and organized with a nonprofit website content audit. Let’s say you’ve determined your website functions reasonably well and you’re not looking to conduct a major overhaul. Congratulations! But wait: Your website is dynamic. And…
I know, when you're busy or have an inkling you didn't achieve what you set out to do, it's pretty easy to "forget" to evaluate your work. But in that "forgetting," you're missing out on a key learning opportunity.
If you're working solo, and your title is more like Everything Under the Sun Manager than Social Media Specialist, you don't have 40 hours a week to devote to your content strategy.
