Starting from scratch with a business brand can feel like an expansive task: How do you go about defining the boundaries of your organization's identity while everything feels a little fuzzy?
I know, when you're busy or have an inkling you didn't achieve what you set out to do, it's pretty easy to "forget" to evaluate your work. But in that "forgetting," you're missing out on a key learning opportunity.
Your organization has adopted core values, but do they go anywhere beyond your boilerplate? The purpose of core values is to guide the day-to-day conduct of those who work to carry out your organization's mission. Your core values are also an essential element of your organization's brand identity. Often, there's a disconnect between an organization's…
When you're in charge of communications for your organization, it is both essential for you to believe in the work you do--because you can't effectively inspire this feeling in others if it's not coming from an authentic place in you-- and hard to constantly maintain a blazing passion for it
Working for myself means I get to define the terms by which I do business--but I think it's important for anyone to consider and own their personal values.