Today, I’m debunking a few common reasons nonprofit leaders may offer for not investing in brand-building.
The thought of hiring a complete stranger to help you in a serious crunch time can be so daunting that many organizations don’t tap into this resource and end up scrambling internally to make do when they could be strategically investing in a trusted expert to help them not just survive but triumph.
If you’ve never worked with a freelancer or consultant before, it may not even occur to you as an option. Hiring someone on a contract or for project-based work can be a great way to maximize your limited resources.
From my own experiences and from my interactions with talented colleagues across this space, I can confidently say that people who come from the nonprofit are uncommonly suited to the freelancing world. Here’s why.