context Archives - Collective Reach

Solid brand architecture is an important resource you should have in your nonprofit storytelling toolbox.

From the blog: Collective Reach

Celebrating A Great First Year

This week, I’m celebrating a great first year since I launched Collective Reach. To look back, I’ve put together an annual report of sorts. I want to begin by saying thanks. To everyone who encouraged, referred, hired, reviewed, advised, partnered with and supported me, I’m extremely grateful. 2019 was a year full of good luck,…

How I Prepare Communications Workshops for Nonprofit Teams

In my work with clients, I have had a few opportunities this year to prepare communications workshops for nonprofit teams on topics like branding and storytelling. Having worked so many years from within organizations to build understanding and buy-in around the value of communications in mission-based work, I love the challenge these workshops present me:…

Storytelling Tools for Nonprofits

Today’s post on storytelling tools for nonprofits offers some practical ideas and resources for building storytelling culture in your organization. Earlier, I covered the five essential elements of effective nonprofit storytelling, as well as the relationship between brand architecture and storytelling and ways to build an integrated, authentic culture around storytelling. While this all sounds…