context Archives - Collective Reach

It's another week in the post-pandemic world, and my Now What series continues with what's been working for me as I navigate how to communicate with readers, clients and colleagues. This week, I'm exploring how context enriches connections. Context is something I've written about before, both as it relates to branding and storytelling. Contextualizing your…

From the blog: Collective Reach

A Juneteenth Note…

I’ve had a draft post about the anti-racism protests that have swelled through June since police killed George Floyd. I have hesitated over and over to hit publish because I’m afraid of not saying the right thing. But staying silent is the wrong choice. In my personal life, I’ve been doing a lot of listening,…

Now What: How context enriches connections

It’s another week in the post-pandemic world, and my Now What series continues with what’s been working for me as I navigate how to communicate with readers, clients and colleagues. This week, I’m exploring how context enriches connections. Context is something I’ve written about before, both as it relates to branding and storytelling. Contextualizing your…

Now What, Intermission: Survival Mode

I don’t remember what I was going to write about for this week’s blog post. Which was supposed to go up four days ago. (Oh, the irony–my last post was about the importance of consistency!) Somewhere, there’s a green notebook with a clear outline of each of the four topics I wanted to cover in…

Now What: The Value of Consistency in Communications Right Now

Consistency in communications has perhaps never been more valuable than it is right now. Uncertainty is the prevailing influence over how we feel, the decisions we (individually and as a society) make, and the connections we either work to sustain or allow to languish. Consistency has always been an important factor for communicators to prioritize…

Now What: Building Connection Across Social Distance

If there is one goal on the mind of every nonprofit communicator, it’s building connection across social distance in the time of COVID-19. Connection doesn’t mean the same thing to everyone. It requires different channels, messages and objectives. Our individual needs for connection evolves over time, too. But for organizations and businesses to remain relevant…

Tag: context

Now What: How context enriches connections

How nonprofit brand architecture supports good storytelling