It's another week in the post-pandemic world, and my Now What series continues with what's been working for me as I navigate how to communicate with readers, clients and colleagues. This week, I'm exploring how context enriches connections. Context is something I've written about before, both as it relates to branding and storytelling. Contextualizing your…
Today’s post on storytelling tools for nonprofits offers some practical ideas and resources for building storytelling culture in your organization. Earlier, I covered the five essential elements of effective nonprofit storytelling, as well as the relationship between brand architecture and storytelling and ways to build an integrated, authentic culture around storytelling. While this all sounds…
The following strategies and tips can help you grow a culture that facilitates storytelling and integrates it into your work.
Solid brand architecture is an important resource you should have in your nonprofit storytelling toolbox.
Your organization has adopted core values, but do they go anywhere beyond your boilerplate? The purpose of core values is to guide the day-to-day conduct of those who work to carry out your organization's mission. Your core values are also an essential element of your organization's brand identity. Often, there's a disconnect between an organization's…
