Now What: How context enriches connections

context enriches connection

It's another week in the post-pandemic world, and my Now What series continues with what's been working for me as I navigate how to communicate with readers, clients and colleagues. This week, I'm exploring how context enriches connections. Context is something I've written about before, both as it relates to branding and storytelling. Contextualizing your…

Now What: The Value of Consistency in Communications Right Now

consistency in communications helps nonprofit audiences stay connected

Consistency in communications has perhaps never been more valuable than it is right now. Uncertainty is the prevailing influence over how we feel, the decisions we (individually and as a society) make, and the connections we either work to sustain or allow to languish. Consistency has always been an important factor for communicators to prioritize…

Building human connection through branding: two exercises for building personas

The most important point of branding for mission-driven organizations is to provide a genuine foundation upon which to build meaningful human connections. So once you’ve gotten a handle on what a brand is and why it’s important, if you’re going to define, refine or completely redo your organization's brand, you need to tackle the how…