It's another week in the post-pandemic world, and my Now What series continues with what's been working for me as I navigate how to communicate with readers, clients and colleagues. This week, I'm exploring how context enriches connections. Context is something I've written about before, both as it relates to branding and storytelling. Contextualizing your…
Consistency in communications has perhaps never been more valuable than it is right now. Uncertainty is the prevailing influence over how we feel, the decisions we (individually and as a society) make, and the connections we either work to sustain or allow to languish. Consistency has always been an important factor for communicators to prioritize…
Solid brand architecture is an important resource you should have in your nonprofit storytelling toolbox.
Starting from scratch with a business brand can feel like an expansive task: How do you go about defining the boundaries of your organization's identity while everything feels a little fuzzy?
The most important point of branding for mission-driven organizations is to provide a genuine foundation upon which to build meaningful human connections. So once you’ve gotten a handle on what a brand is and why it’s important, if you’re going to define, refine or completely redo your organization's brand, you need to tackle the how…
