Solid brand architecture is an important resource you should have in your nonprofit storytelling toolbox.
Starting from scratch with a business brand can feel like an expansive task: How do you go about defining the boundaries of your organization's identity while everything feels a little fuzzy?
The most important point of branding for mission-driven organizations is to provide a genuine foundation upon which to build meaningful human connections. So once you’ve gotten a handle on what a brand is and why it’s important, if you’re going to define, refine or completely redo your organization's brand, you need to tackle the how…
Today, I’m debunking a few common reasons nonprofit leaders may offer for not investing in brand-building.
Today, we'll tackle the anatomy of your organization's brand identity. It's so much more than a logo.